Analytical Essay Sample on Peter the Great and His Effects on Russia

Analytical Essay Sample on Peter the Great and His Effects on Russia Czar Peter Romanov I also known as Peter The Great took many actions as being the absolute ruler of Russia, Peter impacted Russia positively and negatively through westernization and opening Russia to the west. Overall peter had a positive effect on Russia. Peter’s main goal as Czar of Russia was to westernize his country, He realized that Russia should be westernized to ensure its independence, which was a positive impact Peter had completed. Already fascinated by mechanical inventions, he studied government and ways of the West. He modernized the calendar, simplified numerals, and the Russian alphabet. To make sure Russia had contact with the West, Peter captured the east shores of the Baltic Sea from the Swedish and built a new capital named after himself named St. Petersburg. Peter managed to modernize Russia without borrowing money from the country, so Peter imposed heavy taxes on the citizens, because European men usually were clean shaven, he even taxed Russians wearing beards. All of the taxing that Peter imposed was a negative action he had taken. Peter’s positive actions towards the government were a good thing he did, he had three reforms of government. Local government, which towns were allowed to elect their own government officials. Provincial government, Russia was divided into 8 guberniia, each of the guberniias were lead by a Gubnator who had all of the power in his guberniia. Central government, the central government advised Peter, Peter thought that these reforms of government helped in the modernization of Russia. Another positive thing Peter did was build a church, the Peter and Paul Cathedral, not only was it a place for the people of St. Petersburg to pray, but it was also used as a fortress to protect the area from a possible attack from the Swedes. It was the first church in the city made out of stone, the church stood 404 ft. tall being the tallest building in St. Petersburg. All of the Russian emperors are buried in the church from Peter the great to Alexander III. In conclusion I think that Peter I had a positive effect on Russia, from westernization to his reforms of government, some of Peter’s ways are still used in modern Russia till this day.

Geography of the Worlds Largest Oil Spills

Geography of the World's Largest Oil Spills On April 20, 2010, a large oil spill began in the Gulf of Mexico after an explosion on a British Petroleum (BP) oil drilling rig there called Deepwater Horizon. In the weeks following the oil spill, the news was dominated by depictions of the spill and its growing size as oil continued to leak from an underwater well and pollute the Gulf of Mexicos waters. The spill harmed wildlife, damaged fisheries and severely hurt the overall economy of the Gulf region. The Gulf of Mexico oil spill was not fully contained until late July 2010 and throughout the duration of the spill it was estimated that 53,000 barrels of oil per day were leaked into the Gulf of Mexico. In total almost 5 million barrels of oil were released which makes it the largest accidental oil spill in the worlds history.Oil spills like the one in the Gulf of Mexico are not uncommon and many other oil spills have occurred in the worlds oceans and other waterways in the past. The following is a list of fifteen major oil spills (Gulf of Mexico included) that have taken place around the world. The list is organized by the final amount of oil that entered waterways. 1) Gulf of Mexico/BP Oil Spill Location: Gulf of Mexico Year: 2010 Amount of Oil Spilled in Gallons and Liters: 205 million gallons (776 million liters) 2) Ixtoc I Oil Well Location: Gulf of Mexico Year: 1979 Amount of Oil Spilled in Gallons and Liters: 140 million gallons (530 million liters) 3) Atlantic Empress Location: Trinidad and Tobago Year: 1979 Amount of Oil Spilled in Gallons and Liters: 90 million gallons (340 million liters)4) Fergana Valley Location: Uzbekistan Year: 1992 Amount of Oil Spilled in Gallons and Liters: 88 million gallons (333 million liters)5) ABT Summer Location: 700 nautical miles from Angola (3,900 km) Year: 1991 Amount of Oil Spilled in Gallons and Liters: 82 million gallons (310 million liters)6) Nowruz Field Platform Location: Persian Gulf Year: 1983 Amount of Oil Spilled in Gallons and Liters: 80 million gallons (303 million liters)7) Castillo de Bellver Location: Saldanha Bay, South Africa Year: 1983 Amount of Oil Spilled in Gallons and Liters: 79 million gallons (300 million liters)8) Amoco Cadiz Location: Brittany, France Year: 1978 Amount of Oil Spilled in Gallons and Liters: 69 million gallons (261 million liters)9) MT Haven Location: Mediterranean Sea near Italy Year: 1991 Amount of Oil Spilled in Gallons and Liters: 45 million gallo ns (170 million liters)10) Odyssey Location: 700 nautical miles (3,900 km) off of Nova Scotia, Canada Year: 1988 Amount of Oil Spilled in Gallons and Liters: 42 million gallons (159 million liters)11) Sea Star Location: Gulf of Oman Year: 1972 Amount of Oil Spilled in Gallons and Liters: 37 million gallons (140 million liters)12) Morris J. Berman Location: Puerto Rico Year: 1994 Amount of Oil Spilled in Gallons and Liters: 34 million gallons (129 million liters)13) Irenes Serenade Location: Navarino Bay, Greece Year: 1980 Amount of Oil Spilled in Gallons and Liters: 32 million gallons (121 million liters)14) Urquiola Location: A Coruà ±a, Spain Year: 1976 Amount of Oil Spilled in Gallons and Liters: 32 million gallons (121 million liters)15) Torrey Canyon Location: Isles of Scilly, United Kingdom Year: 1967 Amount of Oil Spilled in Gallons and Liters: 31 million gallons (117 million liters)These were some of the largest oil spills to take place around the world. Smaller oil spills that have been equally as damaging have also taken place throughout the late 20th century. For example, the Exxon-Valdez oil spill in 1989 was the largest spill in United States history. It occurred in Prince William Sound, Alaska and spilled around 10.8 million gallons (40.8 million liters) and impacted 1,100 miles (1,609 km) of coast. To learn more about large oil spills visit NOAAs Office of Response and Restoration.References Hoch, Maureen. (2 August 2010). New Estimate Puts Gulf Oil Leak at 205 Million Gallons - The Rundown News Blog - PBS News Hour - PBS. Retrieved from: https://web.archive.org/web/20100805030457/pbs.org/newshour/rundown/2010/08/new-estimate-puts-oil-leak-at-49-million-barrels.html National Oceanic and Atmospheric Administration. (n.d.). Incident News: 10 Famous Spills. Retrieved from: incidentnews.gov/famousNational Oceanic and Atmospheric Administration. (2004, September 1). Major Oil Spills - NOAAs Ocean Service Office of Response and Restoration. Retrieved from: http://response.restoration.noaa.gov/index.phpTelegraph. (2010, April 29). Major Oil Spills: The Worst Ecological Disasters - Telegraph. Retrieved from: telegraph.co.uk/earth/environment/7654043/Major-oil-spills-the-worst-ecological-disasters.htmlWikipedia. (2010, May 10). List of Oil Spills- Wikipedia the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/List_of_oil_spills

Child Protection is part of a continuum of good child-care practice Essay

Child Protection is part of a continuum of good child-care practice that supports children's early development and learning. Discuss - Essay Example Some questions are often posted when experts and professionals discuss the issue of child protection: are children truly abused or molested by their parents and guardians? What are the actions that constitute these abnormal behaviours in people that are naturally expected to provide cares and love for these little ones? According to National Society for the Protection of Cruelty to Children NSPCC, children in the United Kingdom are abused in the following ways: physically, sexually, and mentally or psychologically (Cawson et al. 45). The manifestations of these abuses include: physical neglect of children that make them look dirty, uncared-for, forlorn and underfed; emotional and psychological maltreatment that make them appear disconnected from the society and their peers; physical abuse that comes from violent and irate parents and guardians who indiscriminately treat their children without respect for their rights; discrimination and constant bullying from parents that abused alcohol and other dangerous drugs; and the worst of all, sexual abuse of children and minors. In practice, professionals have worked so hard to unearth the reasons why the problem of child abuse is on the rise. Some theories about children abuse have been propounded; however, it is eye-opening to notice that parents or guardians that abuse the children in their custodies do so out of negligence, ignorance, drug or substance-motivated and self-reflection, if they had been victims of child abuse themselves (Cawson et al 58). This circumstance creates a serious social problem when those who should protect the children are the ones preying on or abusing them. Schaffer reckons that a child that is subjected to incessant abuse for a lengthened period of time would have what is referred to as â€Å"stunted growth and poor learning ability† (185). Experts have cleverly discovered that unprotected children from continuous abuse

Developmental Stages Paper Essay Example | Topics and Well Written Essays - 1750 words

Developmental Stages Paper - Essay Example The acquisition of counting things along with language opens new avenues for sophisticated social and intellectual interaction, while at the same time supplying the scaffolding more sophisticated levels of reasoning about the abstract concepts and ideas that are conveyed most effectively in words or in numbers. Close interconnections exist among processes of social domains of child development. Not only do tests of children's cognition and moral reasoning take place in social settings, but the topics that exercise the growth of intelligence are social to be a very important degree. As toddlers attachment brings about special social relationships with particular people, a process that will have lasting significance for intimate relationships throughout life. During childhood, intimate bonds to parents and familiar caregivers continue to exert a major influence upon the offspring's psychological development. However, with the young child's transition out of the family into primary school, parental social influences are joined in a direct or indirect manner by social influences from the child's peer group. One reason for this might be the effective learning due to competitive significance on which the parents are counting. When peers or other children outside the family, all of about the same age associate with one another in the classroom during and after school, the child's goal in the peer's company may appear to be nothing more than sheer enjoyment. Here comes the concern of classroom environment, as this is the stage where the child feels comfortable in learning directly from their peers. Psychologically he is driven by various kinds of learning and other competitions with his peers, which escorts him towards a healthy psychological and learning development. The classroom tends to be a whole learning myriad for the child where he ethnographically aims to achieve the views and perspectives, beliefs and values of all other peers and those involved in the particular sociocultural practice or institutional context of the classroom. These broad aims are often difficult to achieve in early childhood studies in a standalone environment that are of necessity limited in terms of time and resources but the classroom environment offer opportunities and circumstances where the child feels more appropriate to learn theoretically and practically various approaches. Classroom is the best example of social interaction where the child learns, grows and develops out of nothing. From the neo-Piagetian perspective, social interaction is treated as a catalyst for autonomous cognitive development. Thus, although social interaction is considered to stimulate individual cognitive development, it is not viewed as integral to either this constructive process or to its products, increasingly sophisticated mathematical conceptions. Vygotskian perspectives, on the other hand, tend to subordinate individual cognition to interpersonal or social relations. In the case of adult-child interactions, for example, it is argued that the child learns by internalizing mental functions that are initially social and exist between people. In recent years, several attempts have been made to

Parthenogenesis Essay Example | Topics and Well Written Essays - 2750 words

Parthenogenesis - Essay Example What is parthenogenesis Why is it a form of asexual, rather than a sexual type of reproduction What are the organisms that have the ability to undergo parthenogenesis How can the knowledge of this type of reproduction benefit genetics, biology and science as a whole These are just some of the questions we will try to answer in this paper dedicated to delve deeper into the process of parthenogenesis. The most commonly known type of reproduction is the sexual reproduction. Two parents, one male and one female, are needed to produce an offspring. The Oxford Dictionary of Biology (2004) expounds that sexual reproduction is "a form of reproduction that involves the fusion of two reproductive cells (gametes) in the process of fertilization". In general, the gametes consist of a sperm from one individual and an egg from another. In a process called fertilization, the gametes unite to form a cell called the zygote, which develops into the offspring. The new individual is genetically different from its parents. Gametes are produced through a type of cell division called meiosis. In a cell produced by this kind of division, there are only half as many chromosomes as were in the cell that produced it. Sexual reproduction occurs normally, especially in animals. ... Gametes are formed by meiosis, a special kind of cell division in the parent reproductive organs that both reassorts the genetic material and halves the chromosome number. Meiosis thus ensures genetic variability in the gametes and therefore in the offspring resulting from their subsequent fusion. Sexual reproduction, unlike asexual reproduction, therefore generates variability within a species. However, it depends on there being reliable means of bringing together male and female gametes, and many elaborate mechanisms have evolved to ensure this (Oxford Dictionary of Biology, 2004). On the other hand, asexual reproduction is "a form of organic reproduction in which the parent organism does not exchange genetic material with another organism of the same species" (Ashworth and Little, 2001). In fact, there are four general types of asexual reproduction: 1.) Binary fission - Commonly occurring in protists and other unicellular organisms, binary fission closely resembles the process of mitosis, by which the cells of multicellular animals divide. The organism's chromosomes replicate (duplicate themselves) within the cell nucleus; the nucleus elongates with a group of identical chromosomes in each end; and finally the cell splits down the middle, along the short axis of the elongated nucleus, forming two "daughter cells", which are exact copies of the parent cell. 2.) Fragmentation - This occurs when an organism's body or body part breaks into two or more pieces; each part then develops into a completely new organism. The regrowth of tissue is referred to as regeneration. 3.) Budding - This process produces a small copy of the parent that begins as a growth on the parent's side and then breaks

Huntington Ingalls Industries (HII) SWOT Analysis

Huntington Ingalls Industries (HII) SWOT Analysis Brief Company History Huntington Ingalls Industries (HII), was founded on March 31, 2011 when Northrop Grummans Shipbuilding Sector was spun off as an independent company. HII is headquartered in Newport News, Virginia. HII is Americas largest military shipbuilding company and a provider of professional services to partners in government and industry. For more than 130 years, HIIs Newport News and Ingalls Shipbuilding have built more ships in more ship classes than any other U.S. naval shipbuilder. The Technical Solutions division provides a wide range of professional services through its Fleet Support, Integrated Missions Solutions, Nuclear and Environmental, and Oil and Gas groups. HII is headquartered in Newport News, Virginia, and employs nearly 37,000 people operating both domestically and internationally (Who We Are, 2017). Integrity, safety, honesty, engagement, responsibility and performance are the values that guide Huntington Ingalls Industries. Putting these values into practice creates long-term benefits for employees, customers, shareholders, communities and suppliers (Company Values, 2017). The HII Corporate Governance addresses the relationship of the board of directors, management and stockholders with the objective of promoting the companys long-term success, improving company performance and representing the interests of the stockholders. The board will provide advice on the corporate strategy developed by management, access risk, select a chief executive officer, oversee development and succession plans for senior executives, monitor financial performance and oversee processes that maintain the integrity of the company (Proxy Statement, 2015). Strengths Huntington Ingalls Industries (HII) is the largest military shipbuilder in the U.S., HII and also provides support services to nuclear energy and oil and gas industries. With divisions in Virginia and Mississippi, HII has built more ships in more ship classes than any other U.S. shipbuilder. HII is the sole source supplier of U.S Navy aircraft carriers and is the exclusive supplier of refueling services for nuclear-powered aircraft carriers (Who We Are, 2017). Industry experience is one of HIIs major strengths. For over a century, HII has provided the U.S. military with quality ships (Who We Are, 2017). HII prides itself on a diverse labor force of over 35,000 people working in domestic and foreign locations. HII is the largest industrial employer in the states of Virginia and Mississippi. HII has the ability to build multiple products at the same time (Who We Are, 2017). HII has the skills, the knowledge and the facilities to build multiple products at the same time. There are currently four different classes of military ships being built at the Mississippi location at this time (Who We Are, 2017). HII has the physical capacity for increased production. HII continues to invest heavily in the physical infrastructure of its shipbuilding divisions as well as other divisions. Continued improvements and facility upgrades places HII in a position to increase workload (Annual Report, 2015). HII maintains a strong and independent board of directors. The board follows Corporate Governance Guidelines which promote responsible business practices and good corporate citizenship. The board promotes practices that support the interests of the stockholders, employees, customers and suppliers (Proxy Statement, 2015). In recent years HII has invested heavily in new technology. HII owns a large portfolio of proprietary intellectual property and license intellectual property rights to and from other companies (Annual Report, 2015). Weaknesses   Ã‚   Huntington Ingalls Industries (HII) suffers from a limited customer base. U.S. defense shipbuilders have only two consistent customers the U.S. government and international partner nations. HII faces a lack of technology knowledgeable workers (Spring 2016 Industry Study, 2016). Many of the employees are unskilled with new technology and workforce training is needed to compete with domestic and foreign competitors. U.S. shipbuilders are considered, on average, to be twenty years behind international shipyards regarding advanced technology (Spring 2016 Industry Study, 2016). Physical infrastructure of shipyards like HII are difficult and expensive to maintain. Facilities include docks, work areas, machine shops, storage areas and shelters, heavy equipment and assembly areas. The facilities must include dock areas and piers with service facilities for fire mains, electrical power, compressed air and fresh water (Shipbuilding and Repair, 2017). HII faces a high rate of labor turnover. Obtaining and retaining a skilled workforce is a problem faced by most shipyards. Employment can be cyclical resulting in hiring during upcycles and layoffs during downturns. Skilled workers leave for higher pay in other industry such as construction (Shipbuilding and Repair, 2017). HII faces a highly competitive market both domestic and foreign. Intense competition relating to programs, resources and funding are characteristics of the defense shipbuilding industry. Work is sometimes shared between multiple companies for major programs (Spring 2016 Industry Study, 2016). Opportunities New markets are opening for Huntington Ingalls Industries (HII). The new LX(R) amphibious ship program was secured by the Ingalls Shipbuilding division. The Stoller Newport News division was developed for nuclear operations and environmental services capabilities. HII provides a wide variety of products and services to the commercial energy industry and other government customers. The HII Universal Solutions Group is positioned to take a role in the unmanned underwater vehicle market. UniversalPegasus International division has 22 offices worldwide providing engineering, project management and field services (Annual Report, 2015). World unrest always creates demand for repairs and maintenance for existing ships and design and build of new ships for the U.S. military. This also provides the opportunity for sales to U.S. allies and partners to promote the strengthening of the global partner network to keep international order in balance (Spring 2016 Industry Study, 2016). HII has the benefit of government assistance to pay for training for new workforce. The U.S. government has several different programs for grants for training the local workforce (Spring 2016 Industry Study, 2016). More than 1,400 apprentices are trained by the shipbuilding units in more than 26 crafts (Annual Report, 2015). New contracts opportunities have recently been secured by HII. The Newport News division has recently received the contract to kick off the advance fabrication of aircraft carrier CVN 80. The Ingalls Shipbuilding division will begin fabrication of the destroyer DDG 123 and will begin the ninth National Security Cutter for the U.S. Coast Guard (News Releases, 2017). Due to the fact that HIIs largest single customer is the U.S. Government, political climate plays a large role in the stability of the company. Most of the companys revenues for 2015 were a direct result of sales to the U.S. Navy and Coast Guard. The current political climate is encouraging for increased military spending and growth (Annual Report, 2015). HIIs recent strategic acquisitions are expected to continue fuel growth. The Stoller Newport News Nuclear (SN3) group is a full-service nuclear operations and environmental services company focused on U.S. Department of Energy (DOE) and U.S. Department of Defense (DoD) clients. The Undersea Solutions Group (USG) develops and builds specialized manned and unmanned undersea vehicles for military customers around the world. UniversalPegasus International (UPI) provides world class expertise, efficiency and value in project management, engineering and construction management for the energy industry (Our Capabilities, 2017). The Jones Act (a portion of the Merchant Marine Act of 1920) is a federal statue regulating maritime commerce in U.S. territorial waters and between U.S. ports. Ships must be owned by U.S. citizens, crewed by U.S. citizens or permanent residents, built by U.S. shipyards and operate under U.S. laws. The Jones Act protects domestic shipyards by requiring domestic carriers to utilize U.S. shipyards for new builds maintenance and repair (Spring 2016 Industry Study, 2016). U.S. Navy and Coast Guard ships are required to be built in U.S. shipyards. This provides HII and other domestic military shipbuilders with the assurance of obtaining the available contracts (Spring 2016 Industry Study, 2016). The major HII physical locations in Virginia and Mississippi offer the company a benefit of lower cost of living and lower wage scale. The South has few higher-paying jobs and is characterized by low cost-of-living adjusted wages. Issues pushing wages up or down include regional industry concentration, education levels and housing costs (Maciag, 2015) Having multiple business segments provides HII with increased areas of business opportunity. The HII shipbuilding divisions have built more ships in more ship classes than any other U.S. naval shipbuilder. The Technical Solutions division provides a wide range of professional services through its Fleet Support services, Integrated Missions Solutions, Nuclear and Environmental, and Oil and Gas groups (Who We Are, 2017). Threats Huntington Ingalls Industries (HII) operates in a heavily regulated environment with many government imposed regulations. HII is routinely audited for compliance with applicable laws, regulations and standards. Improper or illegal activities can result in fines, penalties, repayments or other damages. Certain findings can lead to suspension or debarment from future contracts or the loss of export privileges (Annual Report, 2015). Defense contractors such as HII are always a possible target for acts of terrorism. Operation of facilities may be disrupted and cause the incurrence of higher costs for security or it can shut down operations for a period of time (Annual Report, 2015). HII and other U.S. shipbuilders face foreign competition due to the fact that other countries such as Japan and South Korea provide subsidies or direct cash payments to their shipbuilders. This enables foreign shipyards to sell their vessels at or below the cost of construction (Spring 2016 Industry Study, 2016). HII faces domestic competition from key rival General Dynamics. There is intense competition related to programs, resources and funding. Defense programs, conducted under binding contracts, allows companies that perform well to benefit from program continuity not found in civilian industries (Annual Report, 2015). As a defense contractor, HII is a high-value target for cyber security threats due to the classified nature of information controlled by the HII information technology infrastructure. HII has faced attempts to gain access to classified and other sensitive information. A breach of the information technology infrastructure of physical facilities could cause significant recovery and restoration expenses (Annual Report, 2015). HII has operations located in regions of the U.S. that have been impacted by severe weather such as hurricanes, tornadoes and floods. The damage and disruption can be significant and long-lasting. Natural disasters can disrupt workforce, electrical and computer infrastructure that are critical for normal operations (Annual Report, 2015). Approximately 50% of HIIs employees are covered by eight collective bargaining agreements. Several of these agreements will expire in 2017 and 2018. While HII strives to maintain good working relations with labor unions, it is possible that there may be difficulties in negotiating expiring collective bargaining agreements. In the past there have been work stoppages, strikes and other labor disruptions (Annual Report, 2015).   HII relies on other companies to provide raw materials, major components and sub-systems. Manufacturing costs can increase over the life of the contract. Some U.S. Government contracts require certain materials and components be purchased from approved sources. The inability of the sole-source supplier to provide the product in a timely manner can result in adverse effects on the financial position and cash flows for HII (Annual Report, 2015). HIIs manufacturing operations are subject to federal, state and local laws regarding environmental protection. Estimated costs are accrued to account for future incurred expenses. However, it is difficult to estimate these costs which can cause estimated remediation costs to change. Costs relating to environmental regulations can effect financial position, results of operations and cash flow (Annual Report, 2015). Political climate effects defense spending and therefore effects defense contractors such as HII. Changes in the governments priorities and spending could have an adverse effect on the availability of future contracts (Annual Report, 2015). References Spring 2016 Industry Study Final Report Shipbuilding [Scholarly project]. (2016). In The Eisenhower School. Retrieved from http://es.ndu.edu/Portals/75/Documents/industry-study/reports/2015/es-is-report-shipbuilding-2015.pdf Ship Building and Repairing. (2017). Retrieved January 30, 2017, from https://business.highbeam.com/industry-reports/equipment/ship-building-repairing Who We Are. (n.d.). Retrieved February 01, 2017, from http://www.huntingtoningalls.com/who-we-are/ Company Values. (n.d.). Retrieved February 01, 2017, from http://www.huntingtoningalls.com/who-we-are/company-values/ Maciag, M. (2015, March 13). Where Wages Are Lowest and Highest in America. Retrieved February 01, 2017, from http://www.governing.com/topics/mgmt/gov-metros-where-wages-are-lowest.html Annual Report 2015. (2015, December). Retrieved February 03, 2017, from http://ir.huntingtoningalls.com/phoenix.zhtml?c=243052p=irol-reportsannual News Releases. (n.d.). Retrieved February 04, 2017, from http://newsroom.huntingtoningalls.com/releases Our Capabilities. (n.d.). Retrieved February 04, 2017, from http://www.huntingtoningalls.com/our-businesses/ Proxy Statement 2015. (2015, December). Retrieved February 03, 2017, from http://ir.huntingtoningalls.com/phoenix.zhtml?c=243052p=irol-reportsannual      

Breast Feeding is Best Essay -- breast-feeding

Argumentative Breast is Best   Ã‚  Ã‚  Ã‚  Ã‚  If one chooses to have a child, shouldn’t he or she be obligated to do what is best for that child? There are many important choices to make for that child, and some may be more difficult than others. Hospital or home birth? Pampers or Huggies? Crib or family bed? But when it comes to feeding, the choice is clear. Breast-feeding is the best choice that mothers can make for themselves and their child.   Ã‚  Ã‚  Ã‚  Ã‚  Not everyone agrees that breast-feeding is the best choice. Some argue that bottle feeding is democratic and gives other members of the family a chance to feed the baby. I agree that family members need a chance to experience the thrill of nourishing the new life, but giving the child a bottle of formula is not necessary. Mother’s can express breast milk and put it into a bottle when other family members want to feed the child.   Ã‚  Ã‚  Ã‚  Ã‚  Most new mothers are eager to get back to their pre-pregnancy weight. Some may choose to formula feed so that they can stop eating for two and maybe even diet, things which are impossible for a nursing mother. On the other hand, a women who is producing milk uses between 1,000 and 3,500 calories per day more than at other times in her life (Lim 63). With all of the extra calories burned, she may not need to diet at all to reach her desired weight (Eisenberg, Murkoff, and Hathaway 7).   Ã‚  Ã‚  Ã‚  Ã‚  A new mother may choose to bottle feed because she wants to monitor intake and make sure that her child is getting e...

Brand Community

During the last fifteen years, there are many popular subjects: relationship marketing and brand building,etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem,more scholars focus on the relationship between consumer and brand, but Muniz and O’Guinn(2001) did more research on the relationship among consumers, and put forward a new brand concept – Brand Community. This concept comes from â€Å"consumption community†,which was first proposed by historian Daniel Boorstin(1974), ‘in the modern era of high mobility, people look not only to communality of consumption behavior but also to neighborhood as a basis for feelings of community.’ The same as consumption community, brand community is also initiative and drive of individuals’ co –operating at the beginning, after that, enterprise start to take advantage of the power of brand community to build brand loyalty and brand equity, therefore, brand community is becoming a new weapon of marketing. In this essay, I make literature review surveys on scholarly articles, books relevant to brand community, providing a description, summary and critical evaluation of brand community. Firstly, discuss the origin and definition of brand community. Secondly, summary the research status and the dynamic natures of brand community which are different from consumption community, briefly introduce three main features of brand community. Thirdly, illustrate evolution of brand community model. Fourthly, case study, use case of Starbucks to explain the implications of brand community. Finally, conclusion and the prospect of research. 1 Demarcation of Brand community 1.1 Origin of Brand community During the last few years, there is a trend that academic research on consumption activities moved away from considerations of individual to a focus on communal. The word ‘community’ was used frequently. ‘consumption community’ (Boorstin, 1973). ‘Subcultures of consumption’ (schouten and McAlexander, 1995). ‘Band community’ (Muniz and O’Guinn, 2001; McAlexander et al., 2002).These communities are referred to as ‘social collectives’ (Greenwood, 1994). ‘Life-mode communities’ (Firat and Dholakia, 1998) and‘neo-tribes’ (Cova, 1997). Brands provide the linking value to some individuals who wants to become member of these communities. These communities seize the idea that people have relations with other people and such relationships are constructed around a fulcrum acted by brands. Harley Owners group(HOG)is a good example of the brand providing such linking value(Fournier et al.,2001).There are more and more descriptive studies detailing the features of such communities: Star Wars fans (Brown et al.,2003); Sun’s Java Center community (Williams and Cothrel,2000) and Nutella(Cova and Pace, 2005). In a word, communities are expected to provide benefits for the organisation: they affect brand equity and create a stable base of loyal, enthusiastic consumers (Muà ±iz and O’Guinn, 2001; McAlexander et al., 2001). Actually, it is not easy for a brand to establish a community. Brand-centred communities may typify themselves to open up a utopian place in the contemporary world.Kozinets (2001) noted that ‘impossibility and dreamness together with deep motivational power and desire’ While utopianism enables customers to engage with reality rather than merely escape into fantasy (Geoghegan, 1987).Which means transform and subvert are the two abilities of utopian (Maclaran and Brown, 2001).Members and the relations among them compose a community. McAlexander and Koeing (2002) identify communities on the basis of identification among community members(a neighborhood, a leisure pursuit, an occupation and devotion to a brand).Brand community is a new type of community, different from traditional community, can form a strong image, a lengthy history around brands.Actually,it is a community established with brand-centric 1.2 Definition of Brand community Because brand community is a new concept, there is nounified definition in academia, but we can define it from two parts: narrow and broad meanings. Narrow meaning is represented by Muniz and O’Guinn. Based on the research on some brands, such as Ford Bronco, etc.Muniz and 0’Guinn (2001) noted a brand community is a no-geographically bound and specialized community based on a structured set of social relationships among admirers of a brand. It highlight the point connection of brand community is brand not region, and brand community has three essential markers (Muniz and O’Guinn, 2001). Bagozzi (2006) noted that brand community is consumption community with common enthusiasm for a certain brand or certain good social cognition (environmental protection), the members realize collective objective or express the common emotional and commitment through common action. Substantiallyï ¼Å'this is as the same as Muniz and O’Guinn’s definitionï ¼Å'they both emphasize the expressions of emotion and action from a certain brand McAlexander (2002) expended this conceptï ¼Å'the broad meaning of brand community is a connection network with focal customer as centre, besides brand relationship, there are many other relationships. This concept emphasizes the Consumers’ all-round experience of brand. Upshaw and Taylor (2001) made a broad explanation to this conceptï ¼Å'they documented that all the stakeholders who have relationship with the brand (including employee〠customer〠stockholder〠supplier and strategic partnered) compose brand community. 2 Basic theory and concept 2.1 Research Status Brand community is becoming an increasing popular topic in brand management research; however, the short-lived time leads to its present research is preliminary, and mainly focused on the concept, features, origin, impact and modes, etc. For example,Muniz and O’Guinn(2001)claimed that brand community has three essential features of community: consciousness of kind, rituals and traditions and moral responsibility. Schau and Muniz (2002)reported the value of brand community image is important to consumers identify centified;Schmitt , Rogers and Vrotsos (2003)described the performance of brand community in Jeep,BMW and many other vehicle brands;Hoeffler and Keller (2002)noted the improving consciousness of brand community is in favor of enhancing brand equity based on consumers; McAlexander , Kim and Roberts (2003)researched the relationship between brand community and consumers satisfaction, consumers loyalty, and claimed that consumers loyalty is not only affected by customer satisfaction, but also by brand community. Belk and Tumbat noted that it is not easy for a brand to establish a community.(Schouten and McAlexander, 1995; Kozinets,2001;Muniz and Schau,2005).There are many scholars focusing on virtual community, documented the classify of community and marketing strategy (McWilliams , 2000 ; Monica , 2000 ; Wind , Mahajan and Gunther ,2003). All above research enrich the brand community theory, but there is a serious problem: research only stays on statical concept ,feature and primary implication phase.Muniz and O’Guinn said the future of research is to know how brand community change in different social situation. 2.2 Dynamic Natures Consumption community and brand community are different on several dimensions:firstly,Muniz and O’Guinn(2001)noted that brand community is non-geographically bounded, they may be either scattered(Boorstin,1974),or geographically concentrated (Holt,1995).Geographical concentration is the dimension of social context. To be more exact, interactions within a brand community may be rich in social context. Communication may be predominantly face to face,nediated by electronic devices(Boorstin,1974).Members may have a number of information about each other(gender,age and background).There is little understanding of movement along this dimension. The temporal stability of a community can be asset to marketers in as much as legerity equates with a long-term, stable valuable market communities can share useful consumption experiences. (Arnould and Price, 1993). 2.3 Three main features 2.3.1 Consciousness of kind This feature includes two sides: legitimacy and oppositional brand loyalty.Muniz and O’Guinn noted that members feel an significant connection to the brand and toward each other, even they are strangers, members feel they know each other, â€Å"the link is more important than the thing †(Cova,1997,p307).They also can distinguish who is the real member by judging whether he is familiar with and in favor of the brand, not just because of chasing fashion to use product of the brand.Sometimes,brand community members build community to share common experience and brand connotation to fight with other brands. That means community will become more solidarity when facing with threats (Muà ±iz and O’Guinn, 2001). 2.3.2 Shared rituals and traditions The main point of this feature is shared consumption experience. It consists of celebrating the history of the brand and sharing brand stories. The transmission of brand community is life-affirming to establish its culture. At the same time, brand history is brand community’s cultural equity. Sharing brand stories playing a significant role in brand building and maintaining. It strengthens consciousness of kind among brand members and contributes to imagined community. It also reinforces members ‘identity to the brand and help members learn more about communities’ value. Ads play a significant role in brand community rituals and traditions. Members are concerned with ads as they display the brand to those outside of the community, and themselves (Muà ±iz and O’Guinn, 2001). 2.3.3 Moral Responsibility Its definition is â€Å"a sense of duty to the community as a whole and to individual members of the community† (Muà ±iz and O’Guinn, 2001).There are at least two traditional communal missions: the first one is integrating and retaining members, there is the presence of a social moral consciousness in traditional communities, they recognize the bounds of what is appropriate and inappropriate, right and wrong. Another is assisting in the use of the brand. Assistance is to help community members, both known and unknown, repair the product or solve problems. Assisting is one of the places in which computer-mediated communication offers a great deal of information (Muà ±iz and O’Guinn, 2001).According to the primary nature of the relationship, the assistance offered between individuals sharing a communal bond is specialized (Wellman, 1990; Wellman and Wortley, 1990) 3 Evolution of Brand Community model 3.1 Traditional Brand community Model Boorstin emphasized the relationship between product (brand) and customer in consumption community model (figure 1).Customers look brand as the promise enterprise made for the products function value and image. Enhancing brand means the contract between enterprise and customer. To satisfy different needs from different target market, different brands need different brand positioning, even the same brand, with the changing of customers’ need, also need change brand positioning. Therefore, Boorstin took the perspective that consumption community is customer-centric, the development of brand should stick to customers’ need as the guide. 3.2. Triangle Brand community model Muniz and O’Guinn ,who are the initiator of the theory of brand community, enrich the relationship model of â€Å"customer-brand†, emphasized brand as intermediary (figure 2).With the development of social economy, customers are not confined to need for product (material level), they are not only concentrating on the function value of products own, more concentrating on consuming the product can give them symbolic significance and emotion interests. The similar experience and shared emotion among community members give them more emotion value than product function value. Brand community Triad Model break through the single dimensionality in traditional â€Å"customer-brand†, concentrate on the relationship among â€Å"customer-customer†. Weakness is that the brand will be influenced not only by customers belong to itself, but also by customers belong to other brands. For example,Many customers will interview the website and forum before purchasing products, they can find information about many other brand customers. 3.3. Brand stakeholder relations model Upshaw and Taylor came up with a new Masterbrand Community model based on Brand community Triad Model. Their opinion is all the stakeholders with brand should include employee,customer,stockholder,supplier and strategic partnered.compose brand community(figure 3).A good brand image is the base of community, while these stakeholders play an significant role in maintaining brand image and reputation, only be kind to these stakeholders ,can brand have attraction. It is the motivation of brand community. This model organizes many factors which can influence brand to build and maintain the harmonious relationship between them. Although this model emphasizes that many kinds of stakeholders are important to brand building, it involves too many complicated relationships which is not easy for analysis and research. Besides, this model strengthens brand’s core position, neglect customers playing an important role in brand building. 3.4. Focal customer model Based on Muniz and O’Guinn’s brand community theory (2001), McAlexanderï ¼Å'Schouten and Koening (2002) put forward Focal Customer Model. This model emphasizes brand, product, customer and marketer are important factors to compose brand community, and bring four relationships into brand community: customer and enterprise, customer and product, customer and brand, customer and customer. This model’s feature is highlighting the focal customer playing linking role in brand community. Besides Muniz’s â€Å"relationship among customers†, they added product, brand and marketer. Although this structure is more comprehensive, it has drifted â€Å"brand community† raised by Muniz, which studied the relationship among customers. McAlexander’s opinion actually is another closely related topic-brand relationship. A research specialist in brand relationship field, Fourier (2001), expended the relationship between brand and customer to four relations as McAlexander’s model. Based on new product diffusion theory, focal customer is playing an opinion leader during product diffusion process, they are the base of enterprise. So, when enterprices want to attract new customers, also should pay more attention to focal customers’ satisfaction and loyalty. 3.5 conclusions The premise of research on brand community is better understanding of brand community models. From the focus of the study,Muniz’s and McAleXander’s models focus on customer, while Upshaw’s model focus on brand, the difference is that former model studied the role customer playing in brand building, the later studied all the factors can influence brand. From the range of the study, Upshaw’s mode is very comprehensive, but too complex; it is difficult to consider all types of relations in one study at the same time. That is the reason why it is seldom used.Muniz’s and McAlexander’s models are more useful, but from the logicality of study, their models did not distinguish the importance of all types of relations, that is to say, they did not tell us which relation playing an important role in brand community. 4 Case study: The success and failure of Starbucks Founded in 1971, Starbucks has the fastest growth rate of any company in the history of retailing. (George and Pierce, 2007)Starbucks sells mainly coffee, and even were it the best coffee in the world it would still only be coffee. The question spontaneously arises, however, why is Starbucks today a brand to be counted among the elite of mythical brands? What has made the consumer pay a premium price for something they would normally have paid significantly less for? The answer can be found in the fact that Starbucks’ marketing approach goes far beyond the tangible component of the product by infusing coffee with new symbolic values and brand community. A high quality of coffee, widespread locations and commercial partnership agreements have undoubtedly contributed to the company’s growth, but these elements are not sufficient to make a brand a global myth, an authentic icon of postmodern society. An exchange from the movie Duplex illustrates the bohemian image Starbucks has acquired as a place where writers and other intellectuals are welcomed as part of a specific community. In the film, a young wife, played by Drew Barrymore, turns to her writer husband and says †Well, what if you got out of the house for a little while and went to write at, like a Starbucks or something? † †It would be nice not to have to write at Starbucks with all the other novelists,† replies the young man, played by Ben Stiller.It is precisely this which is the true essence of Starbucks: a place which evokes symbolic values and brand community values which go beyond coffee and the products sold and which makes a sign a metropolitan legend. It is feeling part of a community like that of the writers looking for success quoted in the film, and many morebesides,which makes consumers identify with a place where, when it really comes down to it, what you mostly do is just drinking cof fee. A person who habitually goes a sort of community to do so not just to drink a cup of coffee but to access a sort of community where they find values, models and behaviors which they tend to recognize themselves in. While Starbucks continued to enrich its context with new meanings and values, other competitors continued to simply sell coffee (Shu-pei Tsai, 2005), Starbucks’s performance demonstrates how, by enhancing the atmosphere and making the place of consumption a space linked to trendsetters and not the minority fringe of the population, by creating a sense of belonging and community, it is possible to achieve success even when satisfying routine needs. As Volli says, Starbucks â€Å"is together closed and secret but also open and public, it shows and hides at the same time, it simultaneously exercises modesty and seduction, the secret and the recall†(Volli,1998).Starbucks has known how to invest a new way of communication ,strongly centered on the communicative processes among members of its brand community and between its members and the outside world. There is no perfect in the world,with the development of society,economy and many other aspects,Starbucks also should face with some shortage and challenge.The greater standardization of the â€Å"structures† has slowly made them lose the bohemian charm which the first points of sale had, and that aroma of coffee which represented the heart of the brand community offering in Starbucks has progressively weakened. The sensory connotation which immediately hits you when you enter a Starbucks and which creates around it a relaxing atmosphere similar to that felt in a club of people who share the passion for coffee, is gradually getting weaker. But the problem is not limited to reduced olfactory involvement, if anything it involves the fact that the chain is losing its soul of the past, becoming more and more like a conventional chain and losing that atmosphere which was so dear to its founder of a small neighborhood ship, whose emotive warmth can generate particularly intense experiences. We could say that this is one of the risks which companies which have been able to build real communities around their brands find them having to face. When the brand becomes as developed as Starbucks, its audience widens and new consumers, with characters different from those of the community’s original members, take possession, thus reducing the initial followers’ feeling of belonging. Infact, belonging to a community satisfies the desire of individuals to share common aspects with other individuals and in that way express their distinctiveness from other social groups. When those very people they are trying to distinguish themselves from try to become part of the community, it is necessary to know how to manage this process by trying to preserve the symbolic consistency of the brand rather than adapting it to the new context. This is a natural process: the company does not live so as to remain in the ghetto of the niche; it is in development a growth that we find the preservation of its vital functions, but the process must be handled with extreme care, avoiding compromising the good and the unique that has been built.

Business Lobby essays

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